Through various connected products the aim has always been to create an ecosystem where we successfully enhance the fan experience and foster sustainability.

January 2023 to date

Lead the design team for the development of Ninjas in Pyjamas Digital Flagship as a metaverse.

Launch of the first digital pyjama as a digital CRM for our fanbase to have access to discounts and creating a new way of interacting with our sponsors.

Signed FILA and Fashion Innovation center as partners to develop the first connected esports collection.

Currently leading the team creating the GTMs for the launch of the NIP Digital Dojo as well as the FILA x NIP collection.

December 2017 to January 2023

Developed a 5 year merchandise and e-commerce strategic plan and executed it.

Lead the design, manufacturing and GTM strategy for 10 successful collections under the Ninjas in Pyjamas umbrella. With an increase of 200% revenue increase YoY. With a deep focus in sustainability and fair trade.

Collaborated with industry leaders such a Stiksen, agoodcompany, The Dematerialised and soon to launch a phygital StinaRand collaboration.

Lead the task force handling the rebrand of the oldest and most iconic brand in esports history.

Lead and launch the new ecommerce site and implemented a new logistics structure focusing on sustainability and agility.

Successfully ran 5 popup stores in different events with an increase in revenue of 75% ApA.

London College of Fashion

Graduate Diploma in Fashion Management

September 2013- June 2014

Laura L Fashion School

Technical School in Fashion Design and Textiles

August 2012- August 2013

Institute of Finance and Management (IFM)

Business Administration and Finance BA

August 2009- June 2012

English- Native prolifery

French- Conversational

Spanish- Native prolifery

Italian- Conversational

Portuguese- Beginner